The Only Way This Thing’s Going To Work


I finally got round to reading the Self-Publishing Podcast book, “Write, Publish, Repeat”, yesterday and now I’ve started it, I’m kicking myself for not doing it earlier. It’s a fairly comprehensive guide to how they are making a living by writing.

And that’s the important part about this book so far, it’s about making money from writing rather than creating a masterpiece. I’ve mentioned on here before about why I’m writing and my particular thoughts around having to make it work as a job, and these guys are coming from the same place.

For the first time in history, writers can make up stories and publish them to a global audience. There are no rules, there are no gatekeepers, just pure indie spirit and freedom. Obviously, with great power comes great responsibility though and there are always some health warnings before we all paint our faces blue and start shouting Freedom.

Quality is paramount. Covers, Titles, Descriptions are all as important as ever and that’s before the professionally edited content comes into play. As an indie writer nowadays, you have to make sure that all of this is tickety-boo but then there’s even more.

Writing a good story is only half the battle, you then need to be a businessman (or obviously a businesswoman if you have different lumps to me). I’ve spoken of this before and it’s probably the single most important shift that an author needs to be aware of. You are a business from now on.

Any successful business needs as many products as possible to increase revenue. Only by increasing revenue can you maintain your businesses viability. You have to market effectively, but the product pipeline is essential. If you only have one book published and it sells 20 copies a month, then you’re never going to give up that day job, but if you have 100 books and they each sell 20 copies a month then you have a living.

I’ve always known this but I have an inherent frustration that I can’t produce books quick enough. I’m sure there are loads of reasons why I can’t at the moment but I need to streamline my process and dedicate more time to it. A best seller would be amazing but you can’t base a business strategy on a phenomenon, instead you have to concentrate on what’s incredibly achievable. Small gains, multiplied.

That’s the mantra of this book and I’m only a fifth of the way into it. I know that a regular reader of this blog, Mobewan, has mentioned it before and agrees with the sentiment too. We all want to be writers but the reality is that if we don’t write enough books then it won’t be sustainable.

Be prepared for a number of other blog posts inspired by this book as I work through it. It’s clarifying a direction to me and ringing more bells than Quasimodo.

Until next time…


3 responses to “The Only Way This Thing’s Going To Work

  1. Makes sense to me! Looking forward to more insight. Thanks for this, Michael. 🙂

  2. Yes, yes, YES! Love this book. Not just for all the really useful info you’ve alluded to, but the engaging style in which it’s written. These are guys DOING this, not just writing something to sell a book. One of the key points I clicked with was that you can do the business part and the writing part separately. Treat your book as your baby. Love it, nurture it. Don’t compromise. But when it’s done, it becomes a product. You go put your creative energy into the next book. I think a lot of people are put off by the ‘business’ element, but I totally agree with what you say Michael – if you want to make ‘it’ happen, you have to actually ‘make’ it happen.

    Looking forward to your upcoming posts (to be fair I always do).

  3. Pingback: Why I’ve Decided To Start Again | Michael J Holley - Writer

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